Hi,
I'm a Creative Strategist.
My passion is for building brand conversations in the digital age.
By mixing bright ideas with brand-led thinking and technology driven storytelling, I create brand-community connections that get results.
Gavin Johnson
A thought on creating successful connections:
So, what is 'brand building' in the digital age?
And how do you get it to work for you?
Well, it's not about Tweeting because "that's what everyone else is doing, isn't it?" And it's not about having the latest flashy mobile app simply because "it's cool, right?"
It is about understanding.
Understanding your audience – their thoughts, hopes and needs. Understanding your offer and what it really means to customers. Understanding the market and where to find the people that count. Good brand building is about understanding how to connect with your customers.
An organisation's brand isn't the idea they have about themselves, but that which is in the mind of their customers. The social web's amplification of 'brand chatter' has, if anything, highlighted the customer's desire to tell their side of the brand story. It's also the first place we go for trusted advice about the stuff we want to buy. Positive brand building is all about participating in that conversation and aligning your customer experience with your brand narrative.
To build an effective brand in today's digital age you need to listen to your customers, understand their needs, and create an engaging, inspiring and relevant brand story. Oh yes, then you need to make sure you deliver on that proposition.
Good branding is about finding the right insight, developing the right ideas and implementing the right elements that will position your company in the right place within your customer's mind.
So whether it's an effective Twitter strategy, or a GPS driven augmented reality iPhone app that you need to build your brand, you should always start with a customer need and a good idea.
I work with clients and their customers to find the big ideas, and to develop the perfect platforms, that create captivating connections and return the right results.
Latest projects
James Newman
Mobilise the digital shop window of a leading UK jewellery designer looking to showcase style.
MIRA
Smarter branding for an organisation at the cutting edge of advanced vehicle technologies.
Martini
Engaging content for a drinks brand looking to launch a new, quality product into a highly sophisticated market.